GRIPS CUSTOMERS & RESEARCH PARTNERS
SmartStraps, the inaugural brand of private company Winston Products, LLC, generated in-store revenue across three retail channels from January through August 2026, with Menards.com commanding 55.4% share and Lowe's capturing 42.3% according to Grips Intelligence data. The brand's average product price stood at $13.38 across the period, though prices increased 1.1% overall with the most recent month showing a 4.7% jump to $13.98. Despite the price momentum, overall revenue declined 10.4% across the tracked timeframe, with a recent monthly dip of 1.6% indicating ongoing headwinds. Amazon represented a minor channel at just 1.9% revenue share, positioning SmartStraps as heavily dependent on its two primary retail partners for distribution and sales performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SmartStraps on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SmartStraps.
BY REVIEW COUNT
Across 69K ratings on 3 channels, SmartStraps averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 69K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$51.63
Price
$215K
Revenue
$45.78
Price
$173K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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