GRIPS CUSTOMERS & RESEARCH PARTNERS
Newhouse Lighting, an in-house brand of Adamax, Inc., demonstrated strong in-store performance across major home improvement retailers during the first eight months of 2026, according to data from Grips Intelligence. The brand achieved 26.6% overall revenue growth, with Home Depot and Lowe's commanding 82.2% of combined revenue share while Amazon captured 13.2%. Average product pricing increased 3.5% throughout the period, reaching $28.59, reflecting strategic positioning across both premium outdoor fixtures and affordable decorative bulbs. The brand's momentum accelerated in the most recent quarter, posting 13.8% month-over-month revenue growth alongside a 5.3% increase in average price.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Newhouse Lighting on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Newhouse Lighting.
BY REVIEW COUNT
Across 47K ratings on 4 channels, Newhouse Lighting averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$148.91
Price
$16K
Revenue
$32.98
Price
$13K
Revenue
$24.08
Price
$11K
Revenue
$90.15
Price
$7.8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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