NewAge Products

NewAge Products Market Overview

I'll verify whether NewAge Products or its parent company is publicly traded before writing the overview.The "NewAge, Inc." (NBEV/NBEVQ) found in search is a beverage/wellness company that went bankrupt in 2022—not NewAge Products, the garage storage brand. These are different entities, so I cannot confirm a ticker for NewAge Products and will omit it. NewAge Products generated the majority of its revenue at Home Depot, with Grips Intelligence in-store data showing homedepot.com holding a 53.7% revenue share versus 46.3% for lowes.com year-to-date, based on offline data spanning January 1 to June 30, 2026 across those two channels. The brand commanded a premium average product price of $2,364.32, positioning it firmly at the high end of its market. However, momentum softened in the second quarter, with revenue dropping 14.3% versus the previous month and declining 10.2% overall across the April 1 to June 30, 2026 timeseries period. Pricing held up despite the revenue dip, as the average price rose 4.5% month-over-month to $2,391.10 and edged up 0.5% overall. Together, these Grips Intelligence datapoints suggest resilient pricing power even as unit-driven revenue faced near-term pressure.