Naturae Decor

Naturae Decor Market Overview

Let me verify whether Naturae Decor or its parent company is publicly traded before finalizing the overview.The "Naturae Decor" home furnishings brand is a private Canadian company, unrelated to the publicly traded "Natura &Co" cosmetics group, so I'll omit any ticker. According to Grips Intelligence data covering the period from January 1 to June 30, 2026 across in-store retail channels, Naturae Decor generated most of its revenue through Lowe's, which accounted for 87% of sales, with Home Depot contributing the remaining 13%. Over the tracked timeseries period of April 1 to June 30, 2026, revenue declined 15.6%, including a 16.4% month-over-month drop, signaling a softening in demand. Despite falling revenue, the brand's average price climbed 14.5% over the period, reaching $54.70 in the most recent month against an overall average product price of $50.84. This divergence between rising prices and declining revenue suggests that unit volumes contracted meaningfully across its offline retail footprint. The concentration of nearly nine in ten dollars at a single retailer underscores Naturae Decor's heavy dependence on Lowe's within its distribution mix.