GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to determine whether White Lightning is publicly traded before writing the overview.Given the retailers involved (Lowe's, Ace Hardware) and the ~$7 price point, this White Lightning is a consumer/hardware brand and there is no confirmed public stock ticker, so I will omit the ticker. White Lightning generated the bulk of its revenue through Lowe's, which commanded an 87.7% share of sales, according to offline in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Lowes.com, Acehardware.com, and Amazon. Ace Hardware and Amazon trailed well behind at 7.6% and 3.9% revenue share, respectively. Between April 1 and June 30, 2026, overall revenue grew 19.6%, signaling meaningful momentum despite a slight 1.0% month-over-month dip. The brand's average product price landed at $7.03, having climbed 5.0% over the tracked period. This combination of concentrated retail distribution, rising pricing, and double-digit revenue growth highlights White Lightning's strengthening position in its category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for White Lightning on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for White Lightning.
BY REVENUE
White Lightning sells 40% online and 60% offline. Online runs through 3 channels; offline through 2.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 54K ratings on 3 channels, White Lightning averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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