GRIPS CUSTOMERS & RESEARCH PARTNERS
Muscle Rack saw in-store sales dominated by Menards at 90.9% revenue share, with Home Depot representing 8.9% of channel revenue during H1 2026, according to data from Grips Intelligence. The brand is owned by Edsal, a family-owned company, giving it deep retail partnerships in the home improvement sector. During the second quarter of 2026, Muscle Rack recorded noteworthy momentum with month-over-month in-store revenue growth of 26.0%, demonstrating strong consumer demand in the garage storage category. Despite this robust sales expansion, average pricing declined 3.7% in the most recent month and 5.3% overall since the beginning of the period, indicating competitive pressure or strategic promotional activity in the offline market from January through June 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Muscle Rack on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Muscle Rack.
BY REVENUE
Muscle Rack sells 9% online and 91% offline. Online runs through 2 channels; offline through 1.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 100K ratings on 2 channels, Muscle Rack averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 100K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$96.86
Price
$47K
Revenue
$169.00
Price
$38K
Revenue
$166.36
Price
$34K
Revenue
$399.99
Price
$32K
Revenue
$64.99
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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