GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store and online data tracked by Grips Intelligence from January through August 2026, Muscle Rack, owned by private equity firm Monomoy Capital Partners, demonstrated strong momentum with overall revenue growth of 16.3% during the period. The brand's average product price stands at $87.05, though prices have decreased 3.1% since the beginning of the tracked timeframe. Menards.com dominates the brand's channel distribution with 93.4% of revenue share, while Home Depot accounts for 6.3%, indicating a heavily concentrated retail strategy. Most recent data from June through August 2026 shows continued positive trajectory with month-over-month revenue growth of 1.8%, suggesting sustained consumer demand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Muscle Rack on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Muscle Rack.
BY REVENUE
Muscle Rack sells 7% online and 93% offline. Online runs through 2 channels; offline through 1.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 51K ratings on 2 channels, Muscle Rack averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 51K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$97.24
Price
$49K
Revenue
$405.30
Price
$30K
Revenue
$64.99
Price
$30K
Revenue
$169.00
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis