Home Logic

Home Logic Market Overview

Home Logic, owned by CREO Group (a Mill Point Capital portfolio company), generated 83.3% of its in-store and online revenue through menards.com during the first eight months of 2026, according to Grips Intelligence data. The brand experienced significant headwinds over the tracked period, with overall revenue declining 29.0% and average product pricing falling 15.3% since the beginning of the year. Amazon and lowes.com accounted for 11.0% and 5.2% of revenue share respectively, representing a distant secondary and tertiary presence. Most recent monthly data shows continued pressure, with revenue dropping 8.7% compared to the prior month and average prices declining 3.9%. The brand's heavy reliance on a single channel combined with deteriorating price points suggests challenging competitive or demand dynamics during this eight-month window.