GRIPS CUSTOMERS & RESEARCH PARTNERS
Home Logic generated in-store revenue concentration of 86.4% through Menards.com, significantly outpacing competing channels Amazon (9.3%), Lowe's (3.1%), and Home Depot (1.3%), according to Grips Intelligence data spanning January-June 2026. Average selling price surged 28.0% across the entire period, reflecting strategic pricing power, while the most recent month recorded a notable 28.4% price increase versus the prior month despite overall revenue declining 4.3% from an earlier baseline. The brand's selective retail distribution and dominant offline market presence underscore its positioning as a key partner within the home organization and storage category at traditional brick-and-mortar home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 28% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Home Logic on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Home Logic.
BY REVENUE
Home Logic sells 14% online and 86% offline. Online runs through 3 channels; offline through 1. Online share has moved from 22% in Feb to 28% in Jun.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 5.2K ratings on 4 channels, Home Logic averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 5.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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