Murphy's Naturals

Murphy's Naturals Market Overview

I need to verify whether Murphy's Naturals or its parent company is publicly traded before writing the overview.Murphy's Naturals is confirmed private, so I will omit any ticker. According to Grips Intelligence, Murphy's Naturals demonstrated strong in-store momentum, with revenue growing 197.5% across the January 1 to June 30, 2026 tracking period spanning Amazon and Lowes.com. During the April 1 to June 30, 2026 timeseries window, the most recent month's revenue accelerated 62.1% versus the prior month, underscoring sustained sales velocity. Amazon overwhelmingly dominated the brand's channel mix at 94.6% of year-to-date revenue, while Lowes.com accounted for the remaining 4.4%. The average product price settled at $19.27, though pricing softened modestly, declining 4.3% over the full period and 3.7% in the latest month to $18.90. These Grips Intelligence figures point to a brand rapidly scaling revenue even as it eases pricing to fuel that growth.