GRIPS CUSTOMERS & RESEARCH PARTNERS
Murphy's Naturals, a privately held company led by founder Philip Freeman, generated an average product price of $18.97 across in-store channels during the first eight months of 2026, according to data from Grips Intelligence. The brand's revenue share remains heavily concentrated on Amazon, which accounted for 96.1% of total sales, with Lowe's representing a minimal 3.2% channel contribution. Overall performance showed a modest 4.0% revenue decline since the beginning of the tracked period, though average pricing has remained relatively stable with only a 1.6% decrease year-to-date. The brand faces notable volatility, with a significant 19.5% month-over-month revenue drop in the most recent reporting period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Murphy's Naturals on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Murphy's Naturals.
BY REVIEW COUNT
Across 639K ratings on 2 channels, Murphy's Naturals averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 639K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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