GRIPS CUSTOMERS & RESEARCH PARTNERS
MULTI FIT demonstrated resilience in in-store retail channels from January through June 2026, with online sales concentrated across three major platforms according to Grips Intelligence data. Home Depot led revenue share at 48.0%, followed closely by Ace Hardware at 42.7%, while Amazon captured 9.3% of sales. The brand's average product price of $25.94 reflects competitive positioning within the replacement filtration and accessory category. Overall revenue grew 6.5% across the tracked period, despite a recent month-over-month decline of 4.2%, signaling short-term volatility in consumer demand patterns.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for MULTI FIT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MULTI FIT.
BY REVENUE
MULTI FIT sells 58% online and 42% offline. Online runs through 2 channels; offline through 1. Online share has moved from 49% in Feb to 64% in Jun.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 72K ratings on 3 channels, MULTI FIT averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 72K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.07
Price
$7.6K
Revenue
$23.79
Price
$7.4K
Revenue
$25.94
Price
$6K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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