GRIPS CUSTOMERS & RESEARCH PARTNERS
More Birds, owned by Woodstream Corp. through parent company Perky-Pet Products Company, generated performance data across in-store and online channels from January to August 2026, according to Grips Intelligence. Menards dominated the brand's revenue share at 42.6%, followed by Ace Hardware (20.5%), Amazon (19.4%), and Lowe's (17.4%). The brand experienced a significant 30.4% overall revenue decline during the tracked period, while average product prices increased 10.8% year-to-date, reaching $11.14 in the most recent measured month. Amazon's top-performing SKU commanded a premium price point at $24.62, highlighting strong performance in higher-priced product categories alongside more accessible entry points under $5 across retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for More Birds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for More Birds.
BY REVENUE
More Birds sells 20% online and 80% offline. Online runs through 2 channels; offline through 3. Online share has moved from 2% in Apr to 35% in Aug.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 257K ratings on 4 channels, More Birds averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 257K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.72
Price
$76K
Revenue
$23.57
Price
$74K
Revenue
$24.62
Price
$72K
Revenue
$19.71
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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