Home/Insights/Brands/Nature's WayProduct Intelligence - 2026 YTD USA

Nature's Way

2M+

Products Sold, Jan to Jun 2026

750+

# Offline Stores

$15.85

Avg. Price

4.6

Avg. Rating

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Nature's Way Market Overview

Let me verify whether Nature's Way's parent company is publicly traded and confirm any stock ticker.The search results don't confirm a clear public ticker for the specific Nature's Way vitamin/supplement brand (it's associated with private holding companies; the traded "NATR" is Nature's Sunshine, a different company). I'll omit the ticker. According to Grips Intelligence, Nature's Way generated the majority of its offline/in-store revenue through Amazon, which held a 97.5% channel share year-to-date. Over the tracked period from January 1 to June 30, 2026, the brand's average product price was $15.85, with prices climbing 4.1% and reaching $16.32 in the most recent month. Despite the modest pricing gains, revenue momentum weakened, dropping 10.8% over the period tracked. Among top-selling items, the Nature's Way MCT Oil From Coconut (30 Fl. Oz.) commanded the highest average price at $25.83, well above the brand's overall average. These trends, based on Grips Intelligence data spanning January 1 to June 30, 2026, point to a pricing-versus-volume tension worth monitoring.

Revenue Share by Channel
1
Amazon icon
Amazon

98%

Data covers Amazon

Nature's Way's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Nature's Way's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.

Average price

Absolute values in $

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Nature's Way's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Nature's Way on Amazon.

Amazon

Categories by revenue share

Distribution in %

Nature's Way's channels

REVENUE SHARE

Revenue distribution across tracked channels for Nature's Way.

Channels by revenue share

Distribution in %

Nature's Way's customer ratings

BY REVIEW COUNT

Across 5.9M ratings on 1 channel, Nature's Way averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 5.9M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Nature's Way

BY REVENUE

Amazon
Amazon
#1Sambucus Elderberry Gummies Suplementos Herbales, 10486, 60, 1, 1

$14.10

Price

$5.4M

Revenue

#2Nature's Way Organic MCT Oil From Coconut, Non-GMO, Gluten-free, 14 g MCTs per serving, 16 FL Oz

$16.58

Price

$1.87M

Revenue

#3Nature's Way MCT Oil From Coconut Pure Source, No Filler Oils, 14 g of MCTs per serving, 30 Fl. Oz.

$25.83

Price

$1.48M

Revenue

#4Nature’s Way Alive! Women’s 50+ Ultra Potency Complete Multivitamin, High Potency Formula, Supports Whole Body Wellness & Healthy Aging*, 60 Tablets

$19.60

Price

$1.14M

Revenue

#5Nature's Way Alive! Women’s 50+ Gummy Multivitamin, Full B Vitamin Complex, 130 Gummies

$16.22

Price

$627K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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