GRIPS CUSTOMERS & RESEARCH PARTNERS
MIBRO, an operating subsidiary of Richelieu Hardware (TSX: RCH), demonstrates a concentrated in-store retail presence dominated by Amazon at 53.2% of revenue share year-to-date, according to data from Grips Intelligence covering January through August 2026. The brand's average product price stands at $30.78, though pricing has experienced significant pressure with a 24.0% decline over the period tracked. Home Depot and Ace Hardware represent secondary revenue channels at 24.0% and 19.6% respectively, while Lowe's accounts for a minor 3.2% share. Despite a notable 37.0% month-over-month revenue surge in the most recent reporting window, overall revenue has declined 19.2% since the beginning of the tracked period, signaling ongoing market headwinds.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 24% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for MIBRO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MIBRO.
BY REVENUE
MIBRO sells 79% online and 21% offline. Online runs through 3 channels; offline through 1.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 16K ratings on 4 channels, MIBRO averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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