GRIPS CUSTOMERS & RESEARCH PARTNERS
Maxell's in-store performance data from January to June 2026 across Amazon, Office Depot, and Newegg reveals critical channel concentration, with Amazon commanding 70.4% of revenue share, according to Grips Intelligence (TSE: 6810). The average product price remained modest at $10.57, though average prices increased 6.8% in the most recent month tracked (April-June 2026 timeseries). Despite pricing gains, overall offline revenue declined 17.5% compared to the previous period, signaling market headwinds for the brand. Office Depot represented the secondary channel with 25.2% revenue share, while Newegg contributed just 3.0%, highlighting Maxell's heavy reliance on Amazon distribution. The data underscores the critical importance of maintaining Amazon marketplace competitiveness amid broader category softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Maxell on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Maxell.
BY REVENUE
Maxell sells 74% online and 26% offline. Online runs through 2 channels; offline through 2.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 836K ratings on 4 channels, Maxell averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 836K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.99
Price
$289K
Revenue
$8.33
Price
$49K
Revenue
$2.80
Price
$38K
Revenue
$10.64
Price
$38K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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