GRIPS CUSTOMERS & RESEARCH PARTNERS
Centon demonstrated significant in-store distribution concentration between January and June 2026 (Grips Intelligence), with Office Depot commanding 66.4% of channel revenue share, according to data tracked across offline retail channels. The brand experienced notable headwinds, with revenue declining 28.8% over the measurement period and average prices dropping 21.5% in the most recent month tracked. Despite pricing pressures, Centon maintained an average product price of $9.76, with Newegg and Amazon capturing 26.0% and 7.6% of channel revenue share respectively. The significant performance decline and concentrated retail dependency highlight the need for Centon to diversify its go-to-market strategy and address competitive pricing dynamics.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Centon on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Centon.
BY REVENUE
Centon sells 34% online and 66% offline. Online runs through 2 channels; offline through 1. Online share has moved from 22% in Feb to 28% in Jun.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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