GRIPS CUSTOMERS & RESEARCH PARTNERS
Max Pro, owned by Nestlé (SIX Swiss Exchange: NESN), generated in-store revenue primarily through menards.com (43.7% share) and lowes.com (36.5% share) during the first eight months of 2026, according to Grips Intelligence data. The brand maintained an average product price of $15.22 across channels tracked through August 31, 2026. While Max Pro experienced a significant 30.7% revenue decline in the most recent month tracked, the brand showed resilience with overall year-to-date growth of 5.4% since the start of the measurement period. Amazon represented the third-largest channel at 19.6% of revenue share, though prices listed at zero suggest potential data collection gaps for online channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Max Pro on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Max Pro.
BY REVENUE
Max Pro sells 55% online and 45% offline. Online runs through 2 channels; offline through 1.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 5.9K ratings on 3 channels, Max Pro averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 5.9K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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