GRIPS CUSTOMERS & RESEARCH PARTNERS
Master Flow, owned by Standard Industries, demonstrates dominant in-store retail performance with Home Depot commanding 79.6% of revenue share year-to-date, according to Grips Intelligence data from January through August 2026. The brand's average product price reached $44.66 in the most recent tracked period, reflecting an 8.8% increase since the beginning of the year, while Lowe's and Amazon capture the remaining 20.4% of channel revenue. Recent monthly performance showed 4.8% revenue growth in the latest period, though year-to-date results indicate an overall 3.6% decline from the start of the data range. Top-performing SKUs span a wide price range from foundation vents under $50 to whole-house fans exceeding $300, with the majority of sales concentration in the Home Depot channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Master Flow on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Master Flow.
BY REVENUE
Master Flow sells 90% online and 10% offline. Online runs through 3 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 234K ratings on 3 channels, Master Flow averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 234K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$233.79
Price
$83K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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