GRIPS CUSTOMERS & RESEARCH PARTNERS
GAF, a subsidiary of Standard Industries, demonstrated significant in-store revenue decline during the first half of 2026, with sales dropping 35.8% since the beginning of the year according to data from Grips Intelligence. The brand maintained overwhelming channel concentration on Lowe's, which accounted for 90.7% of revenue share compared to Home Depot's 8.7% during the tracked period. Despite the revenue contraction, GAF successfully increased its average product price by 6.9% year-to-date, reaching $51.14, signaling maintained pricing power in a challenging market environment. Top-performing products across channels ranged from budget-friendly Timberline shingles averaging under $46 at Lowe's to premium WeatherSide and Liberty offerings exceeding $130 at Home Depot.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for GAF on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for GAF.
BY REVENUE
GAF sells 9% online and 91% offline. Online runs through 3 channels; offline through 1.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 1.11M ratings on 2 channels, GAF averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 1.11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$148.60
Price
$186K
Revenue
$158.00
Price
$146K
Revenue
$131.08
Price
$88K
Revenue
$116.64
Price
$68K
Revenue
$208.77
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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