Home/Insights/Brands/GAFProduct Intelligence - 2026 YTD USA

GAF

400K+

Products Sold, Jan to Jun 2026

350+

# Offline Stores

$50.26

Avg. Price

4.8

Avg. Rating

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GAF Market Overview

I need to verify whether GAF or its parent company is publicly traded before writing the overview.GAF is privately held under Standard Industries, so I'll omit any ticker. According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to June 30, 2026, GAF's offline revenue grew 5.7% over the period, with the most recent month up 6.3% versus the prior month. Lowe's dominated GAF's retail footprint, accounting for 91.8% of revenue share, while Home Depot contributed the remaining 7.8%. The brand's average product price sat at roughly $50.24, ticking up 1.5% over the period despite a slight 1.0% dip in the latest month to $50.30. GAF's top-selling items skewed toward lower-priced architectural shingles at Lowe's, such as its Timberline HDZ line priced in the mid-$40s, versus notably higher-priced siding and roofing rolls at Home Depot ranging from roughly $116 to $158. Together, these figures point to a Lowe's-led, value-priced retail presence with steady momentum heading into mid-2026.

Revenue Share by Channel
Data covers Lowe's, Home Depot

GAF's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 6% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

GAF's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.

Average price

Absolute values in $

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GAF's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for GAF on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

GAF's channels

REVENUE SHARE

Revenue distribution across tracked channels for GAF.

Channels by revenue share

Distribution in %

GAF's online vs offline revenue split

BY REVENUE

GAF sells 8% online and 92% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

8%

92%

Offline

Online channels

8%

HomeDepot.com
Lowes.com

Offline channels

92%

Lowe's stores

GAF's customer ratings

BY REVIEW COUNT

Across 1.15M ratings on 2 channels, GAF averages 4.8. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.8

/ 5

From 1.15M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for GAF

BY REVENUE

Home Depot
Home Depot
#1WeatherSide Purity Wavy 12 in. x 24 in. Fiber-Cement Siding Shingle (18-Bundle)

$158.00

Price

$157K

Revenue

#2WeatherSide Profile12 12 in. x 24 in. Fiber-Cement Siding Shingle (18-Bundle)

$148.63

Price

$132K

Revenue

#3WeatherWatch 200 sq. ft. Mineral-Surfaced Peel and Stick Roof Leak Barrier Roll

$116.71

Price

$60K

Revenue

#4Liberty 3 ft. x 66 ft. (200 sq. ft.) SBS Self-Adhering Base Sheet Roll for Low Slope Roofing

$149.76

Price

$51K

Revenue

#5Liberty 3 ft. x 34 ft. (100 sq. ft.) SBS Self-Adhering Cap Sheet Roll for Low Slope Roofing in Shakewood

$127.50

Price

$49K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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