GRIPS CUSTOMERS & RESEARCH PARTNERS
Master Cook experienced in-store revenue headwinds during the first half of 2026, with significant pricing pressure evident according to data from Grips Intelligence covering January through June 2026 across major online retail channels. The brand's average price declined 19.0 percent over the tracked period, falling from $64.83 in the prior month to reflect broader market adjustments. Amazon dominated Master Cook's offline sales mix with 54.6 percent of revenue share, while Menards.com captured the remaining 44.9 percent. Despite recent month-over-month revenue contraction of 11.2 percent, the brand achieved year-to-date revenue growth of 21.1 percent, suggesting earlier period momentum offset recent softness.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Master Cook on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Master Cook.
BY REVENUE
Master Cook sells 55% online and 45% offline. Online runs through 1 channel; offline through 1.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 68K ratings on 2 channels, Master Cook averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 68K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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