GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Magic generated the vast majority of its revenue through Amazon, which commanded a 90.9% share, followed by lowes.com at 7.1% and menards.com at 1.4% between January 1 and June 30, 2026. Across these tracked channels, the brand's overall revenue declined 21.3% during the period, with a 15.3% month-over-month drop in the most recent comparison. The average product price settled at $21.28, dipping 3.6% over the timeframe and reaching $21.15 in the latest month. On Lowe's, standout products spanned a wide price range, from a $9.88 bathtub sealer trim to a $24.98 waterproof shower splash guard. This combination of channel concentration and softening pricing points to a market position heavily dependent on Amazon while facing broad revenue pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Magic on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Magic.
BY REVENUE
Magic sells 92% online and 8% offline. Online runs through 1 channel; offline through 3.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 600K ratings on 3 channels, Magic averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 600K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$64.99
Price
$2.31M
Revenue
$21.45
Price
$684K
Revenue
$106.10
Price
$388K
Revenue
$8.89
Price
$278K
Revenue
$105.84
Price
$138K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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