GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence covering in-store performance across Amazon, menards.com, and lowes.com from January through June 2026, MAC Sports experienced robust growth with overall revenue climbing 32.9% since the beginning of the year. The brand achieved an average product price of $111.48, reflecting a 7.5% increase over the period, while Amazon dominates channel distribution at 86.9% of total revenue. Most notably, revenue grew 27.0% in the final tracked month, signaling strong momentum heading into the second half of the year. The concentration of sales through Amazon underscores the critical importance of marketplace dominance in the outdoor recreational equipment space.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 33% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for MAC Sports on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for MAC Sports.
BY REVENUE
MAC Sports sells 90% online and 10% offline. Online runs through 2 channels; offline through 1. Online share has moved from 96% in Feb to 94% in Jun.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.12M ratings on 3 channels, MAC Sports averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$166.30
Price
$84K
Revenue
$158.72
Price
$77K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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