GRIPS CUSTOMERS & RESEARCH PARTNERS
Liquid Fence, owned by Spectrum Brands Holdings, Inc. (NYSE: SPB), generated in-store and online revenue primarily through Amazon, which captured 56.1% of year-to-date sales, according to Grips Intelligence data from January through August 2026. The brand's average product price of $22.81 increased 20.2% over the tracked period, with prices climbing 14.7% in the most recent month alone. However, the brand faced significant headwinds, with overall revenue declining 48.7% since the beginning of the year, reflecting broader market challenges in the category. Distribution remained concentrated among major online retailers, with Lowe's (22.0%), Menards (17.7%), and Ace Hardware (2.9%) representing the secondary channels behind Amazon's dominant market position.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 49% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Liquid Fence on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Liquid Fence.
BY REVENUE
Liquid Fence sells 59% online and 41% offline. Online runs through 3 channels; offline through 3. Online share has moved from 9% in Apr to 80% in Aug.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 294K ratings on 5 channels, Liquid Fence averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 294K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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