Kokido, a brand of BWT Holding GmbH's subsidiary Kokido Development Limited, generated in-store revenue across two primary channels during the first eight months of 2026, according to Grips Intelligence data. Amazon dominated the channel mix with 68.5% of revenue share, while menards.com accounted for the remaining 30.5%, indicating a heavily concentrated distribution strategy. The brand experienced notable pricing momentum, with average product prices climbing 79.1% over the data period, reaching $62.00 in the most recent month tracked. However, this pricing strength was offset by revenue headwinds, with sales declining 22.4% year-to-date and dropping 36.3% in the latest month, suggesting pricing increases have not offset volume pressures. The significant gap between the brand's average product price of $41.82 and the recent peak of $62.00 reflects substantial price elasticity dynamics at play in its core markets.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 79% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Kokido on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Kokido.
BY REVENUE
Kokido sells 68% online and 32% offline. Online runs through 1 channel; offline through 1. Online share has moved from 5% in Apr to 82% in Aug.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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