King

King Market Overview

King, a Microsoft division (NASDAQ: MSFT), demonstrated strong in-store performance across major home improvement retailers during the first eight months of 2026, according to Grips Intelligence. Lowe's dominated the channel landscape with 64.2% of revenue share, followed by Amazon at 18.6% and Home Depot at 16.5%, with an average product price of $88.66 across tracked channels. The brand experienced significant momentum in the most recent tracked period, with revenue growing 24.0% month-over-month, contributing to overall year-to-date growth of 12.3 since the period began. Average pricing saw modest increases of 1.3% in the latest month despite a 4.8% overall decline since the start of the year. King's product portfolio spans diverse categories from heating solutions commanding premium price points exceeding $1,500 to kitchen accessories under $100, reflecting a broad market positioning strategy.