Iron & Oak

Iron & Oak Market Overview

I need to verify whether Iron & Oak is publicly traded before writing the overview.The Iron & Oak brand is privately held (under Great Northern Equipment / PMW Holding history), so I will omit any ticker. Based on Grips Intelligence data spanning January 1 to June 30, 2026 across homedepot.com and lowes.com in-store channels, Iron & Oak saw its overall revenue decline 42.3% over the tracked period, with the most recent month falling 17.1% versus the prior month. Home Depot remained the dominant sales channel, capturing 61.4% of year-to-date revenue share, while Lowe's accounted for the remaining 38.6%. The brand's average product price also softened, ending the second quarter at roughly $3,643, a 5.6% decline over the period and a 9.6% drop in the latest month alone. According to Grips Intelligence, the average product price across the full data window stood at approximately $3,904. Together, these offline data points point to a challenging first half of 2026, marked by both contracting revenue and downward price pressure across Iron & Oak's two primary retail channels.