Home/Insights/Brands/InsinkeratorProduct Intelligence - 2026 YTD USA

Insinkerator

400K+

Products Sold, Jan to Aug 2026

3,400+

# Offline Stores

$128.30

Avg. Price

4.5

Avg. Rating

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Insinkerator Market Overview

InSinkErator, owned by Whirlpool Corporation (NYSE: WHR), demonstrates strong in-store and online performance with year-to-date revenue growth of 12.7% across the January-August 2026 period, according to Grips Intelligence data. Amazon dominates the channel mix with 34.9% revenue share, closely followed by Lowe's at 31.6% and Home Depot at 19.3%, indicating a highly concentrated omnichannel distribution strategy. Average product pricing has declined 4.4% overall during the tracked period, with current average prices holding at $126.77, suggesting competitive pressure across retail channels. The brand's pricing strategy varies significantly by retailer, with Amazon-listed products averaging around $116-$325, while Home Depot features premium offerings reaching $425.99, reflecting distinct market positioning across different customer segments.

Revenue Share by Channel

1

Amazon

33%

2

Lowe's

32%

3

Home Depot

21%

4

Menards

7%

5

Ace Hardware

5%

6

Best Buy

3%

Data covers Amazon, Lowe's, Home Depot, Menards, Ace Hardware, Best Buy

Insinkerator's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Insinkerator's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.

Average price

Absolute values in $

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Insinkerator's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Insinkerator on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Insinkerator's channels

REVENUE SHARE

Revenue distribution across tracked channels for Insinkerator.

Channels by revenue share

Distribution in %

Insinkerator's online vs offline revenue split

BY REVENUE

Insinkerator sells 61% online and 39% offline. Online runs through 3 channels; offline through 4. Online share has moved from 43% in Apr to 65% in Aug.

Revenue by channel

Share of total revenue across all channels

Online

61%

39%

Offline

Online share trend

Apr – Aug

Online channels

61%

Amazon.com

HomeDepot.com

Lowes.com

Offline channels

39%

Lowe's stores

Menards stores

Ace Hardware stores

Best Buy stores

Insinkerator's customer ratings

BY REVIEW COUNT

Across 3.65M ratings on 6 channels, Insinkerator averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 3.65M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Insinkerator

BY REVENUE

Amazon

#1InSinkErator Garbage Disposal, Badger 5, 1/2 HP Continuous Feed,Black

$116.49

Price

$2.86M

Revenue

#2InSinkErator Garbage Disposal with Cord, Badger 5, 1/2 HP Continuous Feed

$121.91

Price

$2.46M

Revenue

#3InSinkErator EVOLUTION 0.75HP 3/4 HP, Advanced Series EZ Connect Continuous Feed Food Waste Garbage Disposal, Gray

$195.30

Price

$2.03M

Revenue

#4InSinkErator Garbage Disposal, Badger 5XP, 3/4 HP Continuous Feed

$171.49

Price

$1.25M

Revenue

#5InSinkErator EVOLUTION 1HP 1 HP, Advanced Series Continuous Feed Food Waste Garbage Disposal, Gray

$318.74

Price

$961K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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