GRIPS CUSTOMERS & RESEARCH PARTNERS
Smart Choice, owned by The Kraft Heinz Company (NASDAQ: KHC), demonstrates strong in-store performance across major retailers in the first eight months of 2026, according to Grips Intelligence data. Best Buy leads channel revenue share at 37.7%, followed closely by Lowe's at 32.0%, while Amazon and Menards contribute 15.3% and 13.1% respectively. The brand achieved notable momentum with overall revenue growth of 15.3% during the period, while average product pricing increased 5.6% year-to-date, reaching $23.47 across the portfolio. Recent monthly performance shows continued positive trajectory, with revenue expanding 5.6% in the most recent month tracked and average prices climbing 3.3% month-over-month to $25.10.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Smart Choice on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Smart Choice.
BY REVENUE
Smart Choice sells 17% online and 83% offline. Online runs through 3 channels; offline through 3.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 1.65M ratings on 5 channels, Smart Choice averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.65M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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