GRIPS CUSTOMERS & RESEARCH PARTNERS
Insignia, a house brand owned by Best Buy Co., Inc. (NYSE: BBY), generated an average product price of $102.22 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. The brand maintained a dominant 63.9% revenue share through Best Buy locations compared to 36.1% on Amazon, reflecting its primary distribution strategy. Year-to-date average pricing increased 19.2%, though the most recent monthly period saw a notable 11.1% price decline from the previous month. Overall revenue demonstrated strong momentum with a 27.4% year-to-date increase since the beginning of the tracked period from January 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Insignia on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Insignia.
BY REVENUE
Insignia sells 33% online and 67% offline. Online runs through 1 channel; offline through 1.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 2.11M ratings on 2 channels, Insignia averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$468.27
Price
$15M
Revenue
$611.16
Price
$11M
Revenue
$492.85
Price
$5.1M
Revenue
$508.74
Price
$4.53M
Revenue
$518.36
Price
$2.46M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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