Igloo, a subsidiary of Dometic Group (Nasdaq Stockholm: DOM), shows strong in-store retail concentration across major hardware and home improvement channels, with Amazon dominating at 56.3% of revenue share year-to-date through August 2026, according to Grips Intelligence data. The brand's average product price stands at $49.10, though pricing has declined 7.1% since the beginning of the tracked period, signaling potential margin pressure in the competitive cooler and cooling appliance market. Lowe's, Home Depot, Menards, and Ace Hardware round out the remaining 42.7% of revenue, demonstrating diversified distribution across top-tier retailers. Month-over-month revenue momentum has softened, with a 17.2% decline in the most recent period tracked, contributing to an overall 9.5% revenue decrease since the start of the data range. Product portfolio diversity—spanning coolers ranging from compact 16-quart models to 120-quart wheeled options, plus refrigeration units—reflects a multi-segment strategy aimed at capturing different consumer use cases.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Igloo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Igloo.
BY REVENUE
Igloo sells 78% online and 22% offline. Online runs through 3 channels; offline through 3.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 1.48M ratings on 5 channels, Igloo averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.48M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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