iDEAL

iDEAL Market Overview

iDEAL, owned by the European Payments Initiative (EPI) Company SE, a private consortium of European banks and payment providers, shows significant in-store performance across major home improvement retailers during the first eight months of 2026. According to Grips Intelligence data, Lowe's dominates the channel mix with 40.8% revenue share, followed by Amazon at 30.0%, Menards at 17.9%, and Home Depot at 11.2%. The brand experienced notable headwinds during the analysis period, with revenue declining 12.4% overall and prices averaging $15.62 across tracked channels. Most concerning is the steep 14.7% month-over-month revenue drop in the final tracked month, indicating accelerating momentum challenges despite a modest 5.4% overall increase in average pricing power since the period began.