I need to verify whether iDEAL is publicly traded before writing the overview.The iDEAL brand is owned by IDEAL Industries, which is a private company (the "Ideal Power Inc." NASDAQ: IPWR result is a separate, unrelated company). So I will omit the ticker. iDEAL, tracked by Grips Intelligence across Amazon, Lowe's, Home Depot, and Menards in-store channels, saw its revenue hold nearly flat with a marginal 0.5% decline over the January 1 to June 30, 2026 period, though the most recent month posted a sharper 11.3% drop. Lowe's led distribution with a 33.2% revenue share, narrowly ahead of Amazon at 32.3%, while Home Depot (20.8%) and Menards (13.6%) rounded out the channel mix. The average product price landed at $17.07, and pricing edged down 1.7% overall despite a 4.2% month-over-month uptick to $15.53 in the latest tracked period. Its Lowe's assortment skews toward high-volume twist-on wire connector multipacks, while Home Depot carries premium industrial listings such as paint mixing rooms and downdraft booths priced well above $9,000. Together, these Grips Intelligence datapoints point to a stable, channel-diversified performer navigating modest near-term revenue and pricing softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for iDEAL on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for iDEAL.
BY REVENUE
iDEAL sells 57% online and 43% offline. Online runs through 3 channels; offline through 2. Online share has moved from 71% in Feb to 49% in Jun.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 1.17M ratings on 4 channels, iDEAL averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.68
Price
$169K
Revenue
$82.92
Price
$104K
Revenue
$31.06
Price
$94K
Revenue
$35.07
Price
$81K
Revenue
$99.99
Price
$80K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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