HOROW

HOROW Market Overview

HOROW, a private Chinese company headquartered in Changsha, demonstrates strong in-store retail performance across major home improvement channels during the first eight months of 2026, according to data from Grips Intelligence. Home Depot dominates the brand's revenue mix with a commanding 70.9% share, while Amazon and Lowe's account for 23.3% and 5.8% respectively, with an average product price of $391.74 across channels. The brand experienced a notable 7.4% month-over-month revenue increase in the most recent period, though year-to-date performance reflects a 10.8% overall decline, indicating recent recovery momentum. Premium smart toilet models with bidet functionality command the highest price points, reaching nearly $1,300 on Amazon and exceeding $1,300 on Home Depot, while entry-level options remain competitively positioned under $260. Average pricing has remained relatively stable with only a 0.2% decline since the beginning of the tracked period, suggesting consistent positioning despite broader market headwinds.