GRIPS CUSTOMERS & RESEARCH PARTNERS
DeerValley, operated by privately held LETTOI LLC, demonstrated solid in-store performance across the January-August 2026 period, with revenue growing 7.7% overall and average product prices holding steady at $273.37. The brand's retail channel strategy is heavily concentrated on Home Depot, which captures 69.3% of revenue share, while Lowe's accounts for 27.3% and Amazon represents just 3.4%. According to Grips Intelligence data, DeerValley's product portfolio spans a wide price range from budget-friendly options under $200 to premium smart models exceeding $800, reflecting diverse consumer segments. The brand achieved recent momentum with 6.4% month-over-month revenue growth in the latest tracked period, signaling strong demand despite a marginal 0.9% decline in average price since the beginning of the year.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for DeerValley on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for DeerValley.
BY REVIEW COUNT
Across 133K ratings on 3 channels, DeerValley averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 133K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$193.98
Price
$1.06M
Revenue
$781.88
Price
$997K
Revenue
$575.80
Price
$714K
Revenue
$585.59
Price
$442K
Revenue
$353.34
Price
$378K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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