GRIPS CUSTOMERS & RESEARCH PARTNERS
HiBoy, owned by private Hong Kong company Freeman Investment Holding Limited, demonstrates strong in-store momentum with revenue growth of 12.0% year-to-date through August 2026, according to Grips Intelligence. The brand maintains a heavily concentrated retail strategy, with Amazon commanding 90.9% of revenue share while Best Buy accounts for the remaining 9.1%. Average product pricing stands at $275.87, with recent months showing a 5.1% price increase alongside sustained double-digit revenue expansion. Top-performing SKUs command premium price points, with select models reaching nearly $480, indicating strong positioning in the higher-end offline retail segment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for HiBoy on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for HiBoy.
BY REVENUE
HiBoy sells 91% online and 9% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 93% in Aug.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 86K ratings on 2 channels, HiBoy averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 86K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$399.75
Price
$1.2M
Revenue
$483.32
Price
$1.06M
Revenue
$349.66
Price
$584K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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