GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store and online data tracked by Grips Intelligence from January through August 2026, Heybike demonstrates a heavily concentrated distribution strategy with Amazon commanding 90.2% of revenue share while Best Buy accounts for the remaining 9.8%. The privately held company, founded in 2021 and operated independently by its co-founders, has maintained an average product price of $927.99 across its portfolio. However, performance metrics reveal concerning trends, with overall revenue declining 34.7% since the beginning of the tracked period and average prices dropping 10.4% year-to-date. Most recently, the brand experienced a 12.1% month-over-month revenue decline, suggesting sustained headwinds in the market. These findings underscore the importance of Heybike's dominant Amazon presence while highlighting the challenge of maintaining pricing power amid broader market softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Heybike on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Heybike.
BY REVENUE
Heybike sells 92% online and 8% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 100% in Aug.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 1.33K ratings on 2 channels, Heybike averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 1.33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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