Heritage

Heritage Market Overview

I'll verify whether Heritage's parent company, Novolex, is publicly traded before writing the overview.Heritage's parent company Novolex is private, so I'll omit any ticker. According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across five channels including Lowe's, Menards, Home Depot, Newegg, and Amazon, Heritage's revenue grew a modest 1.0% over the period while its average product price declined 5.3% to settle near $30.77. Because parent company Novolex is privately held—majority-owned by Apollo Funds since its 2022 acquisition from Carlyle—no public stock ticker applies. Distribution is heavily concentrated at the top, with Lowe's commanding a 36.7% revenue share and Menards close behind at 33.4%, together accounting for more than 70% of tracked in-store sales. Home Depot contributed 18.0%, while Newegg (9.2%) and Amazon (2.6%) rounded out the remaining share. In the most recent quarter, momentum cooled as monthly revenue slipped 6.7% and the average price eased a further 3.3% to roughly $27.07.