GRIPS CUSTOMERS & RESEARCH PARTNERS
GroundSmart, a consumer brand within the IMC Outdoor Living division of Liberty Tire Recycling, generated in-store revenue concentrated heavily across two major channels, with Menards.com capturing 51.1% and Lowe's.com claiming 47.9% of total revenue share during the January-August 2026 period tracked by Grips Intelligence. The brand's average product price stands at $7.00, though prices have trended upward by 9.2% overall since the measurement began. Revenue performance has faced significant headwinds, declining 57.8% from the start of the tracked period, with recent momentum showing continued weakness as revenue dropped 25.9% in the most recent measured month. Despite the challenging sales environment, average pricing power improved with a 6.3% month-over-month increase, suggesting consumers remain willing to pay premium prices for the brand's offerings even as overall demand softens.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 58% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for GroundSmart on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for GroundSmart.
BY REVIEW COUNT
Across 103K ratings on 2 channels, GroundSmart averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 103K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.56
Price
$280K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis