Espoma, the independent, family-owned company now in its fourth generation, demonstrates significant in-store retail presence across major hardware channels according to data from Grips Intelligence covering January through August 2026. Lowe's leads revenue share at 36%, followed by Amazon at 30.8% and Ace Hardware at 19.6%, with an average product price of $19.11 across tracked channels. However, the brand faced substantial headwinds during the period, with revenue declining 42.3% overall and dropping 27.3% in the most recent month tracked. Average prices remained relatively stable with only a 2.3% decrease, suggesting the revenue decline stems from volume rather than pricing pressure. Multi-packs on Amazon command premium pricing up to $25.54, while single-unit products at Ace Hardware average around $12-$18, reflecting distinct channel positioning strategies.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Espoma on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Espoma.
BY REVENUE
Espoma sells 66% online and 34% offline. Online runs through 3 channels; offline through 2. Online share has moved from 40% in Apr to 77% in Aug.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 369K ratings on 4 channels, Espoma averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 369K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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