GRIPS CUSTOMERS & RESEARCH PARTNERS
Graco, owned by Newell Brands (NASDAQ: NWL), demonstrates strong in-store channel concentration with Amazon commanding 84% of revenue share year-to-date, followed by Home Depot at 11.4% and Lowe's at 4.4% according to Grips Intelligence data from January through August 2026. The brand maintains an average product price of $166.68 across its portfolio, though pricing has declined 3.2% overall during the measured period. Despite a recent monthly revenue dip of 11%, Graco achieved robust year-to-date growth of 16.2%, signaling resilience in the competitive retail landscape. Average pricing dropped 4.2% in the most recent measured month to $163.03, reflecting potential promotional activity or category mix shifts. The brand's diversified product range across multiple categories positions it strategically across major online retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Graco on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Graco.
BY REVIEW COUNT
Across 4.13M ratings on 3 channels, Graco averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 4.13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$337.01
Price
$6.3M
Revenue
$225.62
Price
$6.2M
Revenue
$228.77
Price
$5.8M
Revenue
$135.63
Price
$5M
Revenue
$388.66
Price
$4.53M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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