GRIPS CUSTOMERS & RESEARCH PARTNERS
Gila, a subsidiary of Navient Corporation (NASDAQ: NAVI), generated in-store and online revenue during the period of January through August 2026, with Lowe's commanding 55.4% of total revenue share followed distantly by Menards at 33.2%, according to Grips Intelligence. The brand's average product price stood at $29.40, though prices increased 2.6% overall during the tracked period. Revenue performance declined 12.3% since the beginning of the year, with a more pronounced 18.2% monthly drop in the most recent period tracked. Despite the downward revenue trajectory, Gila maintained pricing discipline with average prices climbing 0.8% month-over-month, suggesting stable market positioning despite overall sales headwinds.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Gila on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gila.
BY REVENUE
Gila sells 12% online and 88% offline. Online runs through 3 channels; offline through 3.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 260K ratings on 5 channels, Gila averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 260K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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