Georgia-Pacific

Georgia-Pacific Market Overview

Georgia-Pacific, a privately held subsidiary of Koch Industries, demonstrates a highly concentrated in-store digital presence with Amazon commanding 57.1% of revenue share across tracked online channels during the January-August 2026 period, according to data from Grips Intelligence. The brand's average product price stands at $31.15, though prices have increased 15.5% since the beginning of the tracked period, while overall revenue declined 15.7% during the same timeframe. Lowe's and Home Depot round out the top three channels with 21.5% and 12.3% revenue share respectively, with Menards and Newegg capturing smaller portions of the market. The brand maintains a diverse product portfolio across multiple price points, with top-performing SKUs on Amazon reaching price points above $100, suggesting strong performance in bulk and professional-grade segments.