Home/Insights/Brands/Georgia-PacificProduct Intelligence - 2026 YTD USA

Georgia-Pacific

1M+

Products Sold, Jan to Jun 2026

700+

# Offline Stores

$33.54

Avg. Price

4.5

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Georgia-Pacific Market Overview

I need to verify whether Georgia-Pacific or its parent company is publicly traded.Georgia-Pacific is privately held (owned by Koch), so I'll omit any ticker. According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Amazon, Lowe's, Home Depot, Menards, and Newegg, Georgia-Pacific's revenue grew 2.1% over the period while dipping 1.7% month-over-month most recently. Georgia-Pacific is wholly owned by Koch, Inc., the privately held conglomerate formerly known as Koch Industries, and because Koch is not publicly traded, its shares cannot be bought on any exchange. Amazon dominated the channel mix at 60.6% of revenue share, followed distantly by Lowe's at 17.5% and Home Depot at 11.7%, per Grips Intelligence. Notably, the brand's average product price declined 11.9% across the period to $33.56, signaling meaningful downward pricing pressure. This concentration on Amazon combined with a softening price point marks the most significant dynamics in Georgia-Pacific's recent in-store performance.

Revenue Share by Channel
Data covers Amazon, Lowe's, Home Depot, Menards, Newegg

Georgia-Pacific's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 2% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Georgia-Pacific's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 12% from Apr to Jun.

Average price

Absolute values in $

Start benchmarking for free

Georgia-Pacific's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Georgia-Pacific on Amazon.

Amazon

Categories by revenue share

Distribution in %

Georgia-Pacific's channels

REVENUE SHARE

Revenue distribution across tracked channels for Georgia-Pacific.

Channels by revenue share

Distribution in %

Georgia-Pacific's online vs offline revenue split

BY REVENUE

Georgia-Pacific sells 78% online and 22% offline. Online runs through 4 channels; offline through 2. Online share has moved from 90% in Feb to 72% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

78%

22%

Offline

Online share trend

Feb – Jun

Online channels

78%

Amazon.com
HomeDepot.com
Newegg.com
Lowes.com

Offline channels

22%

Lowe's stores
Menards stores

Georgia-Pacific's customer ratings

BY REVIEW COUNT

Across 1.56M ratings on 5 channels, Georgia-Pacific averages 4.5. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 1.56M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Georgia-Pacific

BY REVENUE

Amazon
Amazon
#1Pacific Blue Select Multifold Premium 2-Ply Paper Towels by GP PRO (Georgia-Pacific), White, 21000, 125 Paper Towels Per Pack, 16 Packs Per Case

$44.44

Price

$7.2M

Revenue

#2Georgia-Pacific Angel Soft ps 16880 White 2-Ply Premium Embossed Bathroom Tissue, 4.05" Length x 4.0" Width (Case of 80 Rolls, 450 Sheets Per Roll)

$84.79

Price

$3.42M

Revenue

#3Dixie PerfecTouch 12 Oz Insulated Paper Hot Coffee Cup by GP PRO (Georgia-Pacific), Coffee Haze, 5342DX, 500 Count (25 Cups Per Sleeve, 20 Sleeves Per Case)

$74.48

Price

$3.23M

Revenue

#4Dixie PerfecTouch 12oz Insulated Paper Hot Cup by GP PRO (Georgia-Pacific), Fits Large Lids, Coffee Haze, 5342CD, 1000 Count (50 Cups Per Pack, 20 Packs Per Case)

$119.42

Price

$2.45M

Revenue

#5Dixie Basic 8.5” Light-Weight Paper Plates by GP PRO (Georgia-Pacific), White, DBP09W, 500 Count (125 Plates Per Pack, 4 Packs Per Case)

$44.61

Price

$645K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved