GRIPS CUSTOMERS & RESEARCH PARTNERS
FrogTape, a brand of Shurtape Technologies, LLC, demonstrated strong in-store performance across major hardware retailers during the first eight months of 2026, according to Grips Intelligence data. Lowe's commanded a dominant 54.8% revenue share, more than double the contribution from Ace Hardware at 22.0%, while Amazon captured 21.4% of sales. Overall revenue grew 17.2% during the tracked period, with average product pricing holding steady around $14.72. The brand's pricing remained relatively stable, with average prices increasing just 1.3% in the most recent month, suggesting consistent market positioning across both multi-surface painter's tape and pro-grade flashing tape product lines.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Frogtape on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Frogtape.
BY REVENUE
Frogtape sells 31% online and 69% offline. Online runs through 3 channels; offline through 2. Online share has moved from 3% in Apr to 37% in Aug.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 431K ratings on 4 channels, Frogtape averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 431K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.98
Price
$599K
Revenue
$54.98
Price
$306K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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