Frogtape

Frogtape Market Overview

I need to verify whether Frogtape's parent company is publicly traded before writing the overview.FrogTape's parent company, Shurtape Technologies, LLC, is owned and operated by the Shuford family and is a subsidiary of STM Industries — a privately held company, so no ticker will be included. According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across four retail channels, Frogtape saw revenue grow 15.2% over the period at an average product price of $13.92, with pricing power evident as the average price climbed 21.8% to reach $15.73 in June. Lowe's dominated the brand's channel mix, capturing a 50.8% revenue share, followed by Ace Hardware at 27.0% and Amazon at 20.4%. Home Depot trailed significantly, accounting for just 1.8% of revenue despite carrying some of the brand's highest-ticket items, including a Pro Grade flashing tape listed at $79.70. Together, these Grips Intelligence figures point to a brand gaining momentum through both volume growth and rising price points, with distribution heavily concentrated among a handful of key home-improvement retailers.