GRIPS CUSTOMERS & RESEARCH PARTNERS
Freud, owned by Robert Bosch GmbH, generated an average product price of $40.53 across in-store channels during the first eight months of 2026, according to data from Grips Intelligence. Amazon dominates the brand's revenue mix with 92.3% share, while Lowe's accounts for 6.8%, indicating heavy reliance on the e-commerce platform for sales. The brand experienced mixed momentum in the most recent quarter, with a 3.6% overall revenue gain since the start of the period offset by a 6.5% monthly decline in the final measured month. Average pricing remained relatively stable, declining just 0.7% year-to-date, with top-performing SKUs ranging from budget-friendly options under $30 to premium offerings exceeding $180 across saw blades and router bits.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Freud on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Freud.
BY REVIEW COUNT
Across 665K ratings on 2 channels, Freud averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 665K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$96.29
Price
$153K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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