GRIPS CUSTOMERS & RESEARCH PARTNERS
Foxflame, a private independent brand, generated the majority of its in-store revenue through Menards.com (71.1% share) according to Grips Intelligence data covering January–August 2026, with Lowe's.com accounting for 24.2% and Amazon for 4.7%. The brand experienced a significant overall revenue decline of 38.8% during the tracked period, though average product pricing increased 15.6% year-to-date to $7.90. Despite pricing gains, the steeper revenue drop suggests volume challenges across its primary retail partnerships. Recent months (June–August 2026) showed continued momentum in unit pricing, up 24.4%, yet this uptick was insufficient to offset broader market softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Foxflame on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Foxflame.
BY REVIEW COUNT
Across 1.57K ratings on 3 channels, Foxflame averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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