GRIPS CUSTOMERS & RESEARCH PARTNERS
Foxflame achieved dominant in-store channel penetration during H1 2026, with Menards accounting for nearly three-quarters of retail revenue across the six-month period (January-June 2026) tracked by Grips Intelligence. The brand experienced notable recent momentum, posting an overall 28.9% revenue increase since the beginning of the year, though performance moderated in June with a 15.7% month-over-month decline. Average product pricing declined 10.4% year-to-date while maintaining competitiveness at $8.11, reflecting strategic positioning across the Menards.com, Lowes.com, and Amazon channels measured. The significant concentration of sales through Menards.com at 74.7% underscores the brand's established retail relationships in the home improvement sector.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Foxflame on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Foxflame.
BY REVIEW COUNT
Across 1.09K ratings on 3 channels, Foxflame averages 4.5★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.5
/ 5
From 1.09K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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