GRIPS CUSTOMERS & RESEARCH PARTNERS
FoxFarm's in-store performance during the first half of 2026 reveals significant concentration risk, with Amazon commanding 50.8% of revenue share, followed closely by Ace Hardware at 44.9%, according to Grips Intelligence data covering January through June 2026 tracked across major online retailers. The brand faced considerable headwinds during the second quarter, experiencing a 24.2% month-over-month revenue decline and a 14.1% overall decrease since the beginning of the year. Average product pricing declined 7.7% across the period, with per-unit prices falling from their initial levels to $34.03 by June, reflecting intensifying competitive pressure in the gardening supplies sector. Ocean Forest and Happy Frog potting soil variants emerged as the strongest performers, with Ocean Forest products ranging from $33.72 to $39.45 average price points across the tracked channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for FoxFarm on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for FoxFarm.
BY REVENUE
FoxFarm sells 55% online and 45% offline. Online runs through 3 channels; offline through 1.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 1.01M ratings on 4 channels, FoxFarm averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.01M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$33.72
Price
$463K
Revenue
$39.45
Price
$361K
Revenue
$30.64
Price
$246K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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