GRIPS CUSTOMERS & RESEARCH PARTNERS
Flexzilla, owned by private family business Legacy Manufacturing Company, demonstrates strong in-store retail performance across major home improvement channels based on data from January through August 2026, according to Grips Intelligence. Amazon dominates the brand's revenue share at 70.5%, followed by Menards (14.4%), Home Depot (10.5%), and Lowe's (4.3%), with an average product price of $41.53 across channels. The brand experienced a notable 5.8% overall revenue decline during the tracked period, though average pricing remained relatively stable with only a 0.8% decrease since the start of the year. Garden hoses and outdoor equipment represent the core product focus across all retail partners, with price points ranging from under $30 for compact models to over $200 for premium retractable systems.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Flexzilla on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Flexzilla.
BY REVENUE
Flexzilla sells 85% online and 15% offline. Online runs through 3 channels; offline through 3.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 4.74M ratings on 4 channels, Flexzilla averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 4.74M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$69.00
Price
$2.5M
Revenue
$39.97
Price
$2.49M
Revenue
$54.98
Price
$1.04M
Revenue
$69.98
Price
$478K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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