Home/Insights/Brands/Bird-XProduct Intelligence - 2026 YTD USA

Bird-X

50K+

Products Sold, Jan to Aug 2026

550+

# Offline Stores

$29.86

Avg. Price

3.9

Avg. Rating

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Bird-X Market Overview

Bird-X commands a significant share of the in-store pest control market, with Amazon accounting for 40.7% of revenue year-to-date, followed by Home Depot at 25.0% and Menards at 23.4%, according to Grips Intelligence data from January through August 2026. The brand's average product price stands at $30.18, though premium electronic repellers and bulk spike products command considerably higher price points, with some items exceeding $190. Despite a notable 12.5% overall revenue decline since the beginning of the tracked period, Bird-X increased its average price by 20.6%, suggesting a strategic shift toward higher-value products even as sales volumes contracted. The most recent month showed a 5.9% revenue dip, though average pricing continued climbing at 8.9% month-over-month, indicating potential challenges in maintaining volume at elevated price levels.

Revenue Share by Channel
Data covers Amazon, Home Depot, Menards, Lowe's, Ace Hardware

Bird-X's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Bird-X's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 21% from Jun to Aug.

Average price

Absolute values in $

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Bird-X's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Bird-X on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Bird-X's channels

REVENUE SHARE

Revenue distribution across tracked channels for Bird-X.

Channels by revenue share

Distribution in %

Bird-X's online vs offline revenue split

BY REVENUE

Bird-X sells 70% online and 30% offline. Online runs through 3 channels; offline through 2. Online share has moved from 51% in Apr to 77% in Aug.

Revenue by channel

Share of total revenue across all channels

Online

70%

30%

Offline

Online share trend

Apr – Aug

Online channels

70%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

30%

Menards stores
Ace Hardware stores

Bird-X's customer ratings

BY REVIEW COUNT

Across 123K ratings on 5 channels, Bird-X averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

3.9

/ 5

From 123K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Bird-X

BY REVENUE

Amazon
Amazon
#1Bird-X Balcony Gard Ultrasonic Bird Repeller

$47.44

Price

$91K

Revenue

#2Bird-X BirdXPeller® Pro Electronic Bird Repeller Version 1 for Pigeons, Starlings, Sparrows, & Gulls

$191.01

Price

$68K

Revenue

#3Bird-X - BXP-PRO2 BirdXPeller Pro Electronic Bird Repeller Version 2 for Crows, Blackbirds, Grackles, Cormorants, & Ravens

$192.78

Price

$44K

Revenue

#4Bird-X 54-1 Proof Bird Repellent Gel-10 oz, 1-(Pack)

$12.98

Price

$41K

Revenue

#5Bird-X BS-GAL Bird Stop Liquid Bird Deterrent, 1-Gallon

$118.00

Price

$35K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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