Bird-X commands a significant share of the in-store pest control market, with Amazon accounting for 40.7% of revenue year-to-date, followed by Home Depot at 25.0% and Menards at 23.4%, according to Grips Intelligence data from January through August 2026. The brand's average product price stands at $30.18, though premium electronic repellers and bulk spike products command considerably higher price points, with some items exceeding $190. Despite a notable 12.5% overall revenue decline since the beginning of the tracked period, Bird-X increased its average price by 20.6%, suggesting a strategic shift toward higher-value products even as sales volumes contracted. The most recent month showed a 5.9% revenue dip, though average pricing continued climbing at 8.9% month-over-month, indicating potential challenges in maintaining volume at elevated price levels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bird-X on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bird-X.
BY REVENUE
Bird-X sells 70% online and 30% offline. Online runs through 3 channels; offline through 2. Online share has moved from 51% in Apr to 77% in Aug.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 123K ratings on 5 channels, Bird-X averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 123K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$191.01
Price
$68K
Revenue
$192.78
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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