Home/Insights/Brands/EstwingProduct Intelligence - 2026 YTD USA

Estwing

200K+

Products Sold, Jan to Jun 2026

2,400+

# Offline Stores

$29.07

Avg. Price

4.7

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Estwing Market Overview

Let me verify whether Estwing is publicly traded before finalizing the overview.Estwing is confirmed as a private, family-owned company, so no ticker will be included. According to Grips Intelligence in-store data tracked across Amazon, Lowe's, Menards, and Ace Hardware from January 1 to June 30, 2026, Estwing's revenue grew 2.4% over the period while its average product price rose 1.7% to $29.05. Estwing Manufacturing is a private, family-owned company, so no public stock ticker applies. Grips Intelligence data shows Amazon led revenue share at 39.4%, narrowly ahead of Lowe's at 38.5%, with the two channels together accounting for nearly 78% of tracked sales. Menards contributed 14.2% of revenue share, while Ace Hardware trailed at 7.3%. In the most recent quarter (April 1 to June 30, 2026), the average price climbed to $29.39, up 1.6% versus the prior month, even as revenue dipped 2.1% month-over-month.

Revenue Share by Channel
Data covers Amazon, Lowe's, Menards, Ace Hardware

Estwing's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 2% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Estwing's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.

Average price

Absolute values in $

Start benchmarking for free

Estwing's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Estwing on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Estwing's channels

REVENUE SHARE

Revenue distribution across tracked channels for Estwing.

Channels by revenue share

Distribution in %

Estwing's online vs offline revenue split

BY REVENUE

Estwing sells 44% online and 56% offline. Online runs through 3 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

44%

56%

Offline

Online channels

44%

Amazon.com
Lowes.com
HomeDepot.com

Offline channels

56%

Lowe's stores
Menards stores
Ace Hardware stores

Estwing's customer ratings

BY REVIEW COUNT

Across 1.1M ratings on 4 channels, Estwing averages 4.7. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 1.1M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Estwing

BY REVENUE

Lowe's
Lowe's
#1Estwing 28.0 -oz Steel Head Steel Handle Framing hammer

$35.65

Price

$176K

Revenue

#2Estwing 20 -oz Steel Head Steel Handle Claw hammer

$30.64

Price

$158K

Revenue

#3Estwing 10 -lb Steel Head Fiberglass Handle Demolition Sledge hammer

$60.65

Price

$148K

Revenue

#4Estwing 15-in Steel Wrecking bar

$16.30

Price

$132K

Revenue

#5Estwing 16.0 -oz Steel Head Steel Handle Claw hammer

$24.99

Price

$89K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved