Enbrighten

Enbrighten Market Overview

I need to verify whether Enbrighten or its parent company is publicly traded before writing the overview.Enbrighten's parent company is Jasco Products Company LLC, a privately held family-owned business, so no ticker will be included. According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Lowe's, Menards, and Home Depot, Enbrighten's revenue grew 17.4% over the period while its average product price climbed 18.3% to reach an overall average of $43.47. Amazon and lowes.com dominated the brand's in-store sales mix, together accounting for roughly 92.7% of revenue with 49.3% and 43.4% shares respectively, while menards.com (3.9%) and homedepot.com (3.5%) played only minor roles. In the second quarter, momentum continued as revenue rose 6.7% month-over-month and the average price increased 8.5% to $50.72. Notably, Enbrighten—a brand owned by privately held Jasco Products Company—showed sharp price gains outpacing revenue growth, suggesting a premiumization trend across its channel footprint. This concentration in just two retailers highlights both a strength and a potential vulnerability in the brand's distribution strategy heading into the second half of 2026.