GRIPS CUSTOMERS & RESEARCH PARTNERS
Element, owned by Boardriders, Inc., a subsidiary of Authentic Brands Group, LLC, experienced significant in-store sales volatility during the first eight months of 2026, according to Grips Intelligence data. The brand's overall revenue declined 23.0% year-to-date while average product pricing surged 35.3%, reflecting a strategic shift toward premium positioning across retail channels. Lowes.com dominated the revenue mix with a commanding 62.9% share, followed distantly by Office Depot at 28.1%, while Amazon and Home Depot accounted for just 4.9% and 3.9% respectively. Most notably, average prices jumped 15.0% month-over-month in the latest tracked period to $34.40, despite concurrent revenue drops of 12.4% from the prior month. This divergence between rising prices and falling sales suggests potential demand elasticity challenges as Element navigates its retail positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 34% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Element on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Element.
BY REVENUE
Element sells 8% online and 92% offline. Online runs through 4 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 53K ratings on 4 channels, Element averages 3.9★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.9
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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