GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store sales data from January through August 2026, Melnor's revenue declined 29.8% over the period, with a particularly sharp 30.6% drop in the most recent month tracked. The privately held Virginia-based brand maintains a heavily Amazon-dependent distribution strategy, with the e-commerce giant capturing 46.5% of revenue share, followed by Menards.com at 33.8% and Lowe's.com at 15.5%. Despite overall revenue headwinds, average product pricing increased 3.8% across the period, reaching $21.59, suggesting the brand is successfully maintaining price integrity even as unit sales soften. Home Depot and Ace Hardware represent minimal revenue contributors at 3.0% and 1.2% respectively, indicating significant untapped distribution potential in traditional retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Melnor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Melnor.
BY REVENUE
Melnor sells 52% online and 48% offline. Online runs through 3 channels; offline through 3. Online share has moved from 9% in Apr to 68% in Aug.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 1M ratings on 5 channels, Melnor averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
