Elama

Elama Market Overview

Let me verify whether Elama is publicly traded before writing the overview.Elama is a private, unfunded company, so I'll omit any ticker. According to Grips Intelligence in-store data tracked across Lowe's, Home Depot, Newegg, and Amazon from January 1 to June 30, 2026, Elama's revenue declined 13.6% over the period, with a further 13.2% month-over-month drop in the most recent measured month. Lowe's dominated Elama's channel mix at a 53.1% revenue share, followed by Home Depot at 39.6%, while Newegg (5.2%) and Amazon (2.0%) contributed only marginally. The brand's average product price was $60.82 across the full period, but pricing softened notably in the April–June window, falling 9.5% to $56.02. This combination of concentrated retailer dependence and simultaneous declines in both revenue and average selling price points to margin and channel-diversification pressures. Together, these Grips Intelligence datapoints highlight a brand navigating a challenging first-half 2026 in the offline retail landscape.